Webolutions SEO Marketing Company

What Does an SEO Company Do?

SEO companies will develop and implement comprehensive strategies to improve your search rankings by optimizing every aspect of your website, including the:

• Design
• Keywords
• Content
• Links
• Technical back-end aspects

The SEO process seeks to address the needs of two different audiences – the search engine and the end user. SEO best practices must account for the items search engine algorithms evaluate when determining which websites to promote in the highest-ranking positions.

But one of the core components of ranking well on search engines is providing a good user experience. Therefore, SEO companies must also identify what information your target audience is looking for, the types of content that resonates best with them, and where they are seeking this information. They use these insights to optimize your website in a way that provides your audience with what they need at the time and place they need it.

Why Do I Need an SEO Company?

While you can attempt to optimize your website on your own, this approach is not likely to help you achieve the online visibility necessary to generate leads and grow your business. SEO is one of the most critical components to the success of your digital marketing efforts, and therefore it is worth spending the money to have these services performed by a highly experienced, professional SEO company who can help you rank as highly as possible for search queries associated with your target keywords.

There are several reasons why you need to hire an SEO company that can help your business capture the right kind of website traffic that will generate highly qualified leads:

• Time – SEO is extremely time consuming. It includes a variety of tasks such as updating title tags, conducting extensive keyword research, building a backlink profile and evaluating analytics data. Most businesses lack the manpower resources to handle these tasks in-house. When you work with an SEO company, these important tasks will not only be performed more effectively, but it will also free up your team to focus their time on other important areas demanding their attention.
• Technical skill and expertise – Achieving the quality SEO results your business needs to improve your online visibility requires extensive knowledge of specialized techniques and best practices. SEO is a constantly evolving field, and without the technical expertise of a trained professional, it’s extremely difficult to get the most out of your efforts.
• Tools – SEO companies have access to the most advanced platforms and tools necessary to deliver the results your business needs. Many of these platforms are very expensive, making it challenging for businesses to fit them into their marketing budget. When you work with an SEO company, you have access to the latest tools and platforms without the need to purchase them on your own.
• Competitive advantage – In today’s competitive business landscape, any edge you can gain over your competitors should be leveraged. Professional SEO companies can design a stronger SEO strategy and implement it faster than is possible with an in-house team. In addition, your SEO company will ensure your website is being viewed by your target audience instead of a group of people who are unlikely to ever become a customer. This provides you with a competitive advantage over many of the other businesses in your industry.

SEO Services We Offer

At Webolutions, we offer comprehensive SEO services to ensure you achieve the results necessary to grow your business. This includes:

• Keyword research – We perform strategic keyword research to guide our recommendations regarding your content strategy, including website pages, blogs, product descriptions and any other content you may need to rank well on the search engines.
• Link building services – We’ll look for opportunities to build backlinks from high authority websites in order to drive new leads directly to your website and to build the domain authority of your site, which will help improve your search rankings.
• Analytics setup and review – We’ll set up Google Analytics on your website so that we can monitor your results over time. This allows you to fix any issues when they first develop, track the overall performance of your website and determine how well your SEO goals are being achieved.
• Local SEO services – Showing up in Google’s local search results will significantly improve your first page visibility and drive additional traffic to your website.
• Technical SEO services – We’ll perform all on-page optimization to ensure you maximize your search rankings for all relevant keyword searches associated with your web pages and blogs.

What to Expect from Your SEO Company

The job of a good SEO company is to help improve your website visibility and traffic. This is made possible when you’re able to rank on the first page of the search engines. To accomplish these results, your SEO company must make a series of modifications to your website to ensure that every component of your website is properly optimized to address the algorithms used by the search engines.

Before any work can be done on your website, it’s important for your SEO company to engage you in a discussion about your goals. This will not only allow the SEO company to understand what you’re trying to achieve, but it will ensure they remain aligned with your goals over time.

Once you’ve collaborated on establishing clear SEO goals, you should expect the following process to ensure your SEO company is able to help you achieve them.

Website SEO Audit and Analysis

It’s important to conduct a thorough website SEO audit to evaluate the effectiveness of your current SEO efforts. This will help your SEO company identify what needs to be done to improve your results moving forward.

Your website SEO audit should include:

• Evaluating title tags, meta descriptions, page titles and alt text to ensure they contain the most relevant keywords for these pages
• Determining whether your URL structure is keyword rich, making it easier for search engines to crawl your website
• Assessing your navigation structure to ensure it provides an intuitive user experience that makes it easy for people to find the information they need
• Checking for duplicate content which may negatively impact your search rankings
• Performing competitor analysis to identify the tactics your competitors are using to achieve effective results

SEO Strategy

After identifying the strengths and weaknesses of your website, your SEO company should develop a customized SEO strategy to help increase your rankings, visibility and traffic. This strategy should provide a step-by-step plan to achieve your short- and long-term SEO goals. Each specific tactic included in your strategy should also include an explanation of the expected result that will be achieved.

Advanced SEO Tools

One of the advantages of working with an experienced SEO company is that they have access to the most advanced SEO tools that can help you achieve your desired results. These tools can provide important information that is critical to driving results, such as organic traffic generated, backlink analysis, keyword rankings and broken URL reports.

SEO Setup and Continuous Optimization

At this point, it’s time to begin implementing your SEO strategy. There are several steps that must be taken to set up your SEO campaign, including:

• Identifying the right keywords to target in your SEO campaign
• Connecting your website to Google Analytics and Google Search Console
• Restructuring the navigation architecture to provide a better user experience
• Performing all on-page optimization to improve the performance of each page and blog on your website
• Optimizing your website for an exceptional mobile user experience
• Fixing any bloated or outdated coding on the website

SEO isn’t a one-time process. Once this initial setup work is done, your SEO company will need to continuously monitor your website’s performance and make any adjustments necessary to improve your results over time. This continuous optimization work is also critical to ensure your strategy evolves to address any updates the search engines make to their algorithms over time.

How to Choose an SEO Company

With so many SEO companies vying for your business, choosing the right one can be an overwhelming process. The following steps will help you choose the right SEO company to deliver the results your business needs.

Outline Your Requirements

Take a few minutes to create a list of the important requirements you need from a dedicated SEO company. This may include:

• Budget – How much can you spend annually on SEO services?
• Goals – What are you looking to achieve with your SEO efforts? Outlining your goals in advance will help you identify the company that has the right approach for your specific needs.
• Access – Will your SEO company have full access to your website to implement your strategy? If not, what other stakeholders will need to be involved in the process?
• Experience – How competitive is your industry? Do you need an SEO company with experience in your specific field or will a company that works with a broad range of industries be able to deliver the results you need?

Compile a List of SEO Companies

Generate a list of SEO companies to evaluate. You can compile this list by:

• Browsing industry websites that provide information on leading SEO companies
• Asking for referrals from your network
• Conducting a Google search to see which companies rank highest on the first page (if an SEO company is able to rank well for their own business, it’s a good sign that they have the skills to help you rank as well)

Research the Track Record of Each Company on Your List

For each SEO company on your list, make sure to research their background before reaching out for a consultation. This will help you narrow your list down to the companies which have the best reputation and have achieved the best results.

When researching the track record of each SEO company, be sure to look at:

• Online reviews
• Awards and recognitions
• Case studies

Schedule a Consultation with Your Top Options

Before picking an SEO company, you should schedule a consultation with each of your top options. This will give you a chance to learn a little more about the best SEO strategies to achieve your goals, and it lets you interview each SEO company to identify which one will be the best fit for your needs.

Some important questions to ask to gauge the approach of a potential SEO company include:

• Is any of your SEO work outsourced? If so, what aspects of my strategy will be outsourced and who performs the work?
• How do you measure performance?
• What adjustments do you make when SEO campaigns don’t perform as expected?
• How often do you provide progress updates on our SEO performance?

After speaking with your top options, you should have all the information you need to choose the right SEO company.

Webolutions Can Elevate Your Business

Webolutions has been Denver’s leading SEO company since 1994. Our team includes SEO specialists with over 20 years of experience in the industry. We’ve developed a proven track record of success, helping businesses in a wide range of industries achieve the first page search rankings necessary to drive traffic and generate highly qualified leads.

Our team has earned numerous awards and accolades over the years, including being ranked as Denver’s Best SEO Company by prestigious organizations such as 10SEOS, Fit Small Business and expertise.com. Our data driven approach to SEO ensures your strategy recommendations and implementation will always be based on the performance metrics most critical to delivering your desired results.

Contact us today to schedule a free consultation. Webolutions serves clients nationwide from our offices in Denver, Colorado.