Tony’s came to us because they wanted to refresh their brand. Based on our findings in their market positioning and brand platform, We created a great new logo for them, along with a few additional fun brand assets. They have incorporated the new logo throughout the store locations, and added new signage with the new logo we created.
For the website, in our discovery process, we found the website needed to reflect the upscale look and feel that their locations have. To provide value to their customers, they also wanted a recipe section as so visitors could rely on Tony’s for kitchen inspiration.