To accomplish this, we’ll take you on a collaborative, expert-led journey to identify what is special about you as a company. This includes:
- The unique way you do business
- The extra services you provide
- The unique benefits your customers/clients enjoy
- Your people and the culture you have created
- The relationships you build within your team, with your customers/clients, and throughout your community
After uncovering this information, we’ll conduct thorough market research to clearly understand what your competitors are doing and saying. This allows us to establish your industry leading market positioning that will clearly differentiate you and make you stand out from your competitors. This information will be documented in a formal Market Positioning Action Plan™.
Your Market Positioning Action Plan™ will transition you away from focusing on the products and services you sell and instead shine a spotlight on the real transformations your company creates in your customers/clients. This is your value, and it creates the ability to more effectively connect fresh and unique brand messaging with the needs of your target audience.
Once we’ve completed your Market Positioning Action Plan™, we’ll begin developing your key brand communications elements. This process culminates in a Brand Platform™ providing a set of defined standards that will drive your company’s marketplace differentiation. We’ll work with you to integrate your brand into your culture and your overall service experience. This will drive more effective communications and more connected user journeys, improving your marketing results.
This journey will drive our comprehensive marketing recommendations. We’ll implement every aspect of your plan and provide effective results tracking systems to ensure we achieve your goals.