Denver SEO Expert Consultant John Vargo July 22, 2023

What is a nofollow Link and Why are they Important?

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Introduction to NOFOLLOW Links

When it comes to search engine optimization (SEO), link building is a crucial factor. One type of link that can significantly impact your website’s search engine rankings is a nofollow link. In this article, we’ll define what a nofollow link is, provide examples of where they can be found, and discuss the advantages and disadvantages of using nofollow links.

What is a nofollow link?

A nofollow link is a hyperlink that includes a rel=”nofollow” attribute in the HTML code. This tells search engines not to follow the link and not to pass on any link juice to the linked website. Nofollow links are often used in blog comments and forum posts to prevent spam and manipulation of search engine rankings.

In contrast, a dofollow link is a hyperlink that allows search engines to follow it and pass on “link juice” to the linked website. This means that when a search engine crawls a website and encounters a dofollow link, it will consider it as a vote of confidence for the linked website and may improve its search engine rankings.

Examples of nofollow links

Nofollow links can be found in various places on the internet, such as:

1. Blog comments: Many blogs use nofollow links in their comments section to prevent spam and manipulation of search engine rankings.
2. Forum posts: Online forums often use nofollow links to prevent spam and manipulation of search engine rankings.
3. Guest blog posts: Some websites use nofollow links in guest blog posts to prevent the linked website from receiving link juice.

Nofollow links do not pass on link juice to the linked website, so they do not have a direct impact on search engine rankings. However, they can still be valuable for driving traffic to your website and building relationships with other websites in your industry.

Advantages and Disadvantages of Using nofollow Links

Like with any SEO tactic, there are both advantages and disadvantages to using nofollow links.

Advantages:

  1. Prevents spam: Nofollow links can prevent spam and manipulation of search engine rankings in blog comments and forum posts.
  2. Encourages natural link building: By using nofollow links, you can encourage natural link building and prevent the use of manipulative tactics to improve search engine rankings.
  3. Builds relationships: Nofollow links can still drive traffic to your website and help you build relationships with other websites in your industry.

Disadvantages:

  1. No direct impact on search engine rankings: Nofollow links do not pass on link juice to the linked website, so they do not have a direct impact on search engine rankings.
  2. Difficulty in building high-quality nofollow links: Building high-quality nofollow links can be challenging, as it requires creating valuable content and building relationships with other websites in your industry.
  3. Missed opportunities for link juice: By using nofollow links exclusively, you may be missing out on opportunities to pass on link juice to your website and improve your search engine rankings.

Summary

Nofollow links are an important aspect of SEO that can prevent spam and manipulation of search engine rankings. By understanding what they are, where they can be found, and the advantages and disadvantages of using them, you can make informed decisions about your link building strategy. Remember to focus on building high-quality nofollow links from reputable websites, and use a mix of dofollow and nofollow links to improve your search engine rankings and drive traffic to your website.

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