What is a nofollow Link?

A nofollow link is a hyperlink that uses the rel="nofollow" attribute to indicate that the publisher does not want to provide a normal endorsement signal through the link. Google treats nofollow as a hint when determining how links should be understood for search.

Nofollow was originally introduced to help combat comment spam and untrusted links. Additional attributes now include rel="sponsored" for advertising or paid placements and rel="ugc" for user-generated content.

A nofollow link can still be valuable. People can click it, it can generate referral traffic and brand exposure, and it can be part of a natural backlink profile. Businesses should therefore avoid evaluating link opportunities solely according to whether they are “dofollow.”

See dofollow links, backlinks, and link building for the broader context.

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Webolutions Digital Marketing Agency

Webolutions Digital Marketing, Branding & Web Design Company.We are a full-spectrum business consulting and strategic growth implementation company. As a top Denver digital marketing agency since 1994, we help businesses across the country identify and effectively bring their unique story to life throughout all communications and experiences, allowing them to grow and scale faster, smarter, and easier. Our streamlined, data-driven solutions have helped thousands of clients gain a competitive edge in their industry, enabling them and their teams to thrive.

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