The difference between digital marketing, online marketing, and internet marketing is primarily one of scope. Digital marketing is the broadest term. It includes marketing delivered through digital technologies. Online marketing and internet marketing generally refer specifically to marketing activities conducted through the internet.
SEO, paid search, websites, email, social media, online video, and digital content are therefore both online and digital marketing. Digital marketing can also encompass digital activities that do not necessarily depend on a web browser or traditional internet marketing channel.
In practice, businesses and agencies frequently use all three terms interchangeably. The terminology matters less than developing an integrated strategy in which the website, search visibility, content, advertising, social channels, email, analytics, and other touchpoints work together.
For the broader concept, see What is digital marketing? Businesses evaluating an agency should also understand the major types of digital marketing and how they contribute to different stages of the customer journey.
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