Template websites are built using a pre-existing layout called a template. This reduces the time and cost required to design the website, but these benefits must be weighed against the negative impact on your finished product. Because templates dictate how your website is built, they create considerable limitations regarding the level of customization you can achieve with the look, feel and advanced functionality of your website. This often results in a generic website that won’t be able to effectively meet the needs of your business or your target audience.
Custom websites, on the other hand, give you complete control over every aspect of the web design process. Your new website will be built entirely from scratch according to the specific needs of your business. This allows you to create a truly unique look and feel that aligns with your branding. You’ll also be able to implement the advanced functionality necessary to create an exceptional user experience. For these reasons, custom websites are a much more effective lead generation tool.
See our Web Design FAQs for more information about the difference between a custom website and a template website.
Next FAQ: What is Website Design and Development?