A meta description is an HTML element that provides a short summary of a webpage. Search engines may use it as the descriptive text beneath a page title in search results, although they can generate a different snippet when other page content better matches a particular search.
A good meta description clearly explains what the page offers and gives the searcher a reason to visit. It should accurately reflect the page, use natural language, and communicate relevance rather than simply repeating keywords.
Meta descriptions are not generally treated as a direct Google ranking factor, but they can influence how a search result is understood and whether someone chooses to click it. Because search snippets can vary by query, the underlying page content remains important.
Meta descriptions work alongside title tags, headings, and page content as part of on-page SEO.
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