PPC, as commonly used, refers to paid visibility on a search results page, also known as paid search. The benefits and advantages of being able to pay for your brand or product to appear on the front page of Google or Bing are numerous, but one of the best features of PPC are spelled out in the acronym itself; Pay-Per-Click. This means that, as an advertiser, you only pay when someone has taken an action on your advertisement.
PPC, or Paid Search, isn’t just a band-aid solution during the launch of your product that’s only used until your SEO gets you ranking for important search terms. Smart advertisers know that having a paid search ad at the top of the page can influence a searcher’s trust in the organic results. The inverse is true, as well, that people are more likely to click on a paid result if they see the same brand in the organic results. Not to mention that more and more searchers are clicking on paid search results as the entirety of their search engine experience. The outcome is that a holistic strategy that includes paid search and SEO services results gives the advertiser the best opportunity to engage a searcher.
Paid and organic search can continue to benefit one-another beyond just existing on the same search engine results page. Sharing information between the paid and organic campaigns can reveal new opportunities to connect with audiences, shaping your digital marketing campaigns over time to focus on those terms that will most likely result in a meaningful conversion to your business.
Ask most any business owner who has attempted to run their own paid search campaign and you’ll likely hear a horror story about how much money was spent for little return. Stories like these aren’t uncommon, but they do underscore the necessity and value of having certified PPC experts managing your paid search efforts. As part of our PPC services, you can rely on the services and expertise of our Google Adwords certified paid search professionals who will setup, manage, and report on all aspects of your paid search campaign, focusing on the metrics that are most important to your business, be it ensuring that you have a high search impression share, an optimal cost-per-click, or continually working towards earning the maximum conversions possible within your budget.
As a Google Certified PPC Partner, Webolutions offers full PPC services, including setup, management, optimization, landing page development and more. We can start your campaign anew or rebuild a struggling campaign. Let’s talk about how we can help your digital marketing goals become a reality.
PPC and Google AdWords
PPC advertising is a fantastic way to gain awareness and traffic from the people most likely to be searching for your product or services by placing you in the top positions on search engines results. Google accounts for over 60% of all US searches, which makes AdWords potentially the most impactful advertising opportunity.
Would you ignore over 20% of your potential clients in real life? If you feel that there’s value in addressing those searchers, you should consider Bing Advertising. Not only does it help to capture an audience that you might miss otherwise, Bing ads can cost as much as 50% less than Google AdWords paid search advertisements.
Facebook advertising offers allows businesses to reach people not only by location, gender, and age, but it also allows you to target audiences by their interests, level of engagement, income, and more. Let the veteran digital marketers at Webolutions collaborate with you to create a Facebook campaign designed to meet your business goals.
Remarketing display advertisement is perfect way to re-engage your site visitors. Our multi-platform strategy focuses on the personas and conversions that matter the most to your business. Whether you’re looking to maintain awareness, reinforce your product or service’s value during the buying process, or promote advocacy amongst existing customers, Webolutions can help create a remarketing to support your outcomes.
Shopping Ad Management
Webolutions offers complete product digital product marketing services, including Google and Bing offer Shopping ads, which allow you to showcase individual products in the search results page. Shopping ads grant your products valuable on-page real estate by appearing above organic listings for terms related to your product and include additional features such as product images and prices. Google shopping and Bing shopping can give you a leg up on the competitors by ensuring that your product can be found wherever your potential customer is looking.
Amazon Marketing Services
Did you know that 55% of product searches occur on Amazon, not Google? With the convenience of online shopping dominating the retail landscape, and with Amazon securely holding the title of king of the online retail mountain, having an effective and thoughtful Amazon marketing strategy in place is essential. From top of page bidding on essential keywords, to ensuring that all of your in Amazon assets, including product listing, brand pages, and A+ content, are being fully utilized and optimized. Put the Webolutions’ team’s extensive experience in consumer product marketing to work for you.