How To: Build A Facebook Landing Page

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Creating a unique, noticeable Facebook Page can be difficult. In a market that is being swarmed with social media, it is essential to stand out in the crowd. By developing a landing page for users to see upon arrival of your Facebook Page, you can generate more interest and excitement around your brand.

Some companies that are generating very unique landing pages include: Pepsi, Victoria’s Secret, and Buffalo Wild Wings. All of these pages bring excitement and uniqueness to their Facebook Pages. Creating your own landing page is very easy to do, simply follow the steps below.

1. Add the Static FBML Application

By searching “Static FBML” (Facebook Markup Language) on the Facebook search bar, you can find the “Static FBML” page.

Click on “View Application,” this will take you to the page.

Click on “Add to My Page” under the logo on the left hand side. It will then give you the option of which page you would like to add it to. (If you have multiple pages choose the specific page you want to add it to.)

Read our article: 5 Steps to Optimize Your Facebook Advertising

2. Developing Your Page’s Tab

Once you have added it, go to your page and click on, “edit page” under the logo picture.


Scroll down until you find the Static FBML Application.

Click on the Application Settings and make sure that “Tab” is added and Box is removed. This allows the users to land on your created tab.


Once you have completed this process, it is time to add and edit your content. You can begin to add content by clicking the “edit” button next to “application settings.”

3. Create your own content

When you are editing FBML you will see two fields to place text into.

First is the “Box Title” this is where you will place the title of the tab, (i.e. company name, or weekly special offers) this will vary depending on your use for the landing page.

Second is the FBML, this is where you place the HTML code.


Not familiar with HTML code? We recommend getting in touch with a web designer or developer. The Webolutions web designers and developers can help you with any questions you may have. Give us a call at 303-300-2640.

4. Create Your Landing Page

In order to create the FBML as a landing page for all viewers to see, you must go back to your basic settings page.

Under “Wall Settings” expand the drop down menu for, “Default Landing Tab for Everyone Else.” Then click on your box title.
Congratulations! Now, everyone viewing your page will land on your Static FBML page.

Don’t have the time to do this on your own? We offer fully integrated Social  Media Marketing solutions at Webolutions. If you have any further questions please contact us at 303-300-2640.


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