What is a Backlink?

A backlink is a hyperlink from another website to a page on your website. Backlinks are also called inbound links or external links. For example, if an industry publication cites a Webolutions study and links to it, that link is a backlink to Webolutions.

Backlinks can send referral visitors directly to a website and can also contribute to search authority. Search engines can use links as signals about relationships, relevance, discovery, and the reputation of webpages.

Not all backlinks have equal value. A relevant editorial link from a respected website is generally more meaningful than hundreds of unrelated or automatically generated links. Context, source quality, placement, anchor text, and whether the link can be crawled all matter.

See why backlinks are important for SEO, what anchor text is, and how link building works.

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Webolutions Digital Marketing Agency

Webolutions Digital Marketing, Branding & Web Design Company.We are a full-spectrum business consulting and strategic growth implementation company. As a top Denver digital marketing agency since 1994, we help businesses across the country identify and effectively bring their unique story to life throughout all communications and experiences, allowing them to grow and scale faster, smarter, and easier. Our streamlined, data-driven solutions have helped thousands of clients gain a competitive edge in their industry, enabling them and their teams to thrive.

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