Webolutions Digital Marketing Agency August 14, 2013

Denver SEO Company Launches New Castle Rock Culture Website

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Client Name: Castle Rock Culture

Client Website URL: www.CastleRockCulture.com

Project Type:  SEO Website Creation

Client Background:
Castle Rock Culture is the arm of the Castle Rock Chamber of Commerce that focuses on cultural events and happenings around the city.

Specific Project Goals & Challenges

  • Create one central place where people can go to find out about all of the cultural activities going on in the city of Castle Rock (previously WineFest and Artfest each had separate websites)
  • Create one central place to manage all of the content for cultural events and information
  • Create a streamlined look and feel for the site that targets Castle Rock residents and cultural activity seekers
  • Communicate more effectively with the residents of Castle Rock

Solutions Provided by Webolutions

This Website has the following Features and Functions:

  • Three of the main cultural activities have their own unique section of the website (WineFest, Artfest and Starlighting)
    • Unique home page content for each particular event
    • Unique slider images
    • Unique event information easily accessible to site users (just to the right of the slider)
    • Unique sub page menu that is particular to that event
    • Logos at the top are clickable directly to that particular event section of the website
  • Blog categories that offer information related to all cultural activities the Chamber offers and ways to enjoy life in Castle Rock
  • Sponsors pages have unique flexibility
    • Add / edit / delete sponsors very quickly
    • Ability to choose between sponsor types (each with a particular real estate assignments – larger sponsors have more prominent placement on the page)
    • Ability to add sponsor logo
    • Ability to add sponsor Website URL
  • Upcoming events section
    • Unique to each section (WineFest, Artfest, Starlighting)
    • Easy to update – all on a single page in the admin
    • Fields for logo, date / time, event name, location and event link (to a page within the website)
  • eNewsletter sign-ups go directly into burst email system to make ongoing communications even easier to manage
  • A user friendly interface which is clean and easy to use
  • Social Sharing function on each page of the website makes social sharing a breeze
  • An easy to use client – side content management system (CMS) which allows them the ability to easily add new pages, edit content, images, forms and control all aspects of their website
  • More tickets were sold to the WineFest in 2013 than ever before! New website design made it very easy for site visitors to purchase tickets

 

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