On Friday, June 19, 2015, Denver’s Social Marketing for Business group will host a panel of experts to explore how best-in-class organizations drive word of mouth marketing by creating customer experiences that are worth talking about.
Wouldn’t it be great if your customers did all your marketing for you? Customer referral is the lowest cost acquisition channel out there, so it pays to learn what it takes to maximize your referral business. In June, Denver’s Social Marketing for Business Group will include a panel of experience marketing experts focused on exploring winning tactics for increasing your word of mouth marketing. Good customer service is simply expected these days and will not result in customers singing your praises – businesses that succeed in referral marketing think bigger and design customer experiences that truly turn heads.
Not convinced? Check out the facts:
- 65% of all new business comes from referrals (NY Times)
- People are 4x’s more likely to buy when referred by a friend (Nielsen)
- Offering a reward increases referral likelihood, but the size of the reward doesn’t matter (American Marketing Assoc.)
- 83% of consumers are willing to refer after a positive experience – yet only 29% actually do (Texas Tech)
Highly focused referral marketing programs start by providing a WOW customer experience. But, as seen from the stats above, a simple nudge to remind and reward your customers for the referral also goes a long way toward boosting your numbers. Come join the conversation on June 19 – share your best practices in creating amazing customer experiences and referrals. PLUS takeaway ideas from experience marketing experts that you can begin implementing immediately to increase your referral business.
Guest experts for our Friday June 19 event will include:
Laura Lemco – Motorcycle Industry Consultant
Laura is a nationally recognized sales, marketing and customer service expert specializing in Harley-Davidson and metric motorcycle dealerships. Her experience marketing strategies integrate with sales techniques to increase customer conversions and referrals. Laura facilitates peer groups and has been a speaker at industry events such as the AIMExpo in Florida and the Dealer Expo in Chicago. Laura’s passion is enabling her audience to take home immediate solutions and actionable plans to improve.
Carol Canada – Director of Retail Operations, Vision Care Specialists
Carol has years of experience in optical sales and has seen the industry shift from small independent eye doctors to mass merchandisers pushing low-cost optical solutions. She is responsible for defining and driving a differentiated patient experience at Vision Care Specialists, Colorado’s largest independent vision care provider.
Will Knowles, General Manager, Creek Side Gardens
Premium customer service and experiences have been at the forefront of Will’s management of Creek Side Gardens, where his team turns his customers’ garden visions into reality and have also steadily increased revenue year over year. In the community garden center industry, where he has focused his professional efforts, customer referrals are critical. He will explain how Creek Side Gardens’ attention to the customer experience has differentiated their community greenhouse from its competitors.
|DATE & TIME
|Friday, June 19, 2015, 7:30 AM – 9:00 AM
|South Metro Denver Chamber, 2154 E. Commons Ave., Suite 342, Centennial, CO
|WHO SHOULD ATTEND
|Business owners, marketing and sales executives, organizational leaders
Breakfast as always will be provided by Whole Foods Market SouthGlenn, My Favorite Muffin and Peet’s Coffee SouthGlenn.
Walk away with practical ideas you can implement right away to drive increased referrals. Join us! For additional information, please contact us or reserve your spot today:
Option 1: Register and pre-pay
Option 2: Register and pay at the door (cash and credit cards accepted):
- Visit the group’s online hub at Meetup.com
- Like Social Marketing for Business on Facebook
- Follow Social Marketing for Business on Twitter (@TipsSocial, #SMGDenver)