These days B2B marketing is very content intensive. Vendors have to understand the needs of their target market and continually create content that addresses key pain points and offers useful solutions.
Webolutions partners with MissionMode, a leading supplier of crisis and incident management and mass notification software solutions, to create and distribute content to fuel their lead-generation pipeline.
Create a Content Plan
Webolutions works with the MissionMode team to identify their primary business objectives and content gaps. Then we manage an ongoing content development plan that includes a variety of topics and content formats to maximize the exposure of each topic and address different content consumption preferences. The table below provides a sampling of recently created items based on content strategy and distribution:
|Provide a tool for prospective clients to benchmark their Business Continuity Program maturity
|Website, newsletter, trade shows, display advertising, social media
|Best-in-Class Crisis Preparation Webinar
|Generate new leads through third party trade show and follow-up webinar
|Third party live and on-demand webinar, trade show speaking opportunity, social media, Slideshare.
|Best-in-Class Crisis Preparation White Paper
|Nurture existing leads with useful how-to guide
|Website, blogs, email marketing, newsletter, display and PPC advertising, social media
|Virgin Galactic Case Study
|Demonstrate how others are leveraging MissionMode solutions
|Website, blog, newsletter, email, trade shows, social media
|Readiness Best Practices Blog Series
|Get MissionMode content in front of a larger audience with guest blogging strategy
|MissionMode blog and newsletter, third party websites and newsletters, social media
Create a Distribution Plan
While lead nurturing is a key driver of every content marketing plan, it is equally important to find ways to bring new leads into the business via content sharing and identification of new content distribution vehicles. Webolutions continually posts MissionMode thought leadership content on social media and looks for cost-effective paid placements via webinars, display advertising and guest blogging. We track the effectiveness of each of these distribution venues to optimize plan efficiency and maximize lead volume.
How to Use this Information
How does your business generate new leads? If content marketing isn’t part of your lead generation process, you may be missing prospective clients when they are researching the category. Webolutions can help you start or accelerate your content marketing effort, call today at 303-300-2640 to discuss how we can help.