Meet iLending
iLending is reshaping the auto refinancing landscape. Unlike traditional lenders that cater only to prime-credit borrowers, iLending empowers people across the financial spectrum, helping them regain control of their finances and reduce monthly payments. Guided by the purpose "Enjoying the thrill of empowering better lives," the company’s You First Approach™ puts people ahead of paperwork.
When iLending partnered with Webolutions, they sought to elevate that purpose into a cohesive digital experience. Using our Market Positioning Action Plan™ and Brand Platform™, we defined a differentiated brand story built around empowerment, transparency, and trust.
Through Webolutions’ Websites Right Methodology™ and Enhanced WordPress Platform™, we designed a human-centered website that transforms the complex refinancing process into a clear, intuitive journey. The result: an engaging, measurable digital platform that mirrors iLending’s mission of improving lives through smarter lending.
Results Highlights
- 2,395% increase in ranking keywords, growing from 133 to 3,318 within the first year.
- 47% year-over-year increase in organic search traffic, supported by improved SEO architecture, content strategy, and technical optimization.
- 28% lift in estimated traffic value, strengthening the business impact of iLending’s organic visibility.
- 20,507 leads generated within eight months, creating a scalable pipeline for auto refinance opportunities.
- 1,187 funded loans attributed to the campaign’s lead-generation and conversion strategy.
- $2.5 million in paid-search-attributed revenue, achieving a 2.3 ROAS.
- Unified cross-vendor reporting through Webolutions’ True Attribution™ ROI System, creating clearer visibility across campaigns, channels, and performance.
- Continuous conversion optimization through Performance Intelligence Dashboards™, A/B testing, and ongoing data refinement.
