SEO Expert: John Vargo July 10, 2023

How Long Should Your Blog Post Be?

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Data-Driven Insights and Actionable Tips for Optimizing Length, SEO, and Readability

Introduction to Ideal Length for a Blog

As a blogger or content creator, you may have wondered: how long should my blog post be? Is there an ideal length that maximizes engagement, search engine rankings, and readability? In this article, we’ll explore the data and research behind blog post length and offer practical tips for determining the optimal length for your specific blog post, while adhering to best practices for search engine optimization and readability.

Defining Ideal Length

Before we dive into the data, let’s define what we mean by “ideal length.” Simply put, ideal length refers to the length of a blog post that maximizes engagement, search engine rankings, and readability for a specific audience and topic. This length can vary depending on factors such as audience preferences, topic complexity, and content goals.

Relevant Statistics and Research

So, what does the data say about the relationship between blog post length and engagement? According to a study by Orbit Media, the average blog post length in 2020 was 1,269 words, up from 1,142 words in 2019. However, this does not necessarily mean that longer posts are always better. In fact, the same study found that the most successful blog posts in terms of engagement (measured by average time on page and social shares) were between 1,000 and 1,500 words.

Another study by Backlinko analyzed over 900 million blog posts and found that longer posts tend to rank higher in search engine results pages (SERPs). Specifically, the study found that the average word count of a first-page Google result was 1,890 words. However, the study also noted that quality content is more important than word count alone, and that shorter posts can still rank well if they provide value to the reader.

Determining Ideal Length

So, how do you determine the ideal length for a specific blog post? There is no one-size-fits-all answer, but here are some tips to consider:

  1. Know your audience: Who are you writing for? What are their preferences and expectations? If your audience prefers shorter, more concise posts, you may want to aim for a lower word count. If they prefer longer, more in-depth posts, you may want to aim for a higher word count.
  2. Consider your topic: Is your topic complex and in-depth, requiring more explanation and detail? Or is it simple and straightforward, requiring less explanation? The complexity of your topic can influence the ideal length of your post.
  3. Set goals: What do you want to achieve with your blog post? Are you trying to educate, inform, or persuade your audience? Depending on your goals, you may need more or less space to make your point effectively.
  4. Test and iterate: Don’t be afraid to experiment with different lengths and formats to see what works best for your audience and goals. Analyze your metrics and adjust your approach as needed.

Structuring and Formatting for Readability

Once you’ve determined the ideal length for your blog post, it’s important to structure and format it for maximum readability and user experience. Here are some tips to consider:

  1. Use subheadings: Break up your post into sections with descriptive subheadings that help readers navigate and understand your content.
  2. Use bullet points and lists: Use bullet points and lists to highlight key points and make your content more scannable.
  3. Use images: Use relevant images and graphics to break up text and make your post more visually appealing.
  4. Use short paragraphs: Use short paragraphs to make your content easier to read and digest.
  5. Use white space: Use plenty of white space to give your content room to breathe and make it more visually appealing.

Common Mistakes to Avoid

When it comes to blog post length, there are some common mistakes to avoid. Here are a few:

  1. Sacrificing quality for length: Don’t add filler content or unnecessary fluff to artificially inflate your word count. Focus on quality over quantity.
  2. Ignoring audience preferences: Don’t assume that longer is always better. Consider your audience’s preferences and expectations when determining the ideal length for your post.
  3. Neglecting readability: Don’t forget to structure and format your post for maximum readability and user experience.


Determining the ideal length for your blog post can be a challenge, but by considering factors such as audience, topic, and goals, you can optimize your post for engagement, search engine rankings, and readability. Remember to structure and format your post for maximum readability, and avoid common mistakes such as sacrificing quality for length. By applying these tips to your blog writing, you can create high-quality content that resonates with your audience and achieves your goals.

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