What is a dofollow Link?

A dofollow link is an informal term for a normal hyperlink that does not contain a link attribute instructing search engines to treat it differently. There is no actual rel="dofollow" requirement; standard links are crawlable by default unless another directive or technical condition changes how they are handled.

In SEO discussions, “dofollow” is usually contrasted with links carrying attributes such as nofollow, sponsored, or ugc. Standard editorial links can pass signals that search engines may use when evaluating pages and relationships between websites.

The goal of link building should not simply be to accumulate “dofollow” links. Relevance, authority, editorial context, audience value, and the quality of the referring website are more meaningful considerations.

See What is a nofollow link? and What is a backlink? for related concepts.

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Webolutions Digital Marketing Agency

Webolutions Digital Marketing, Branding & Web Design Company.We are a full-spectrum business consulting and strategic growth implementation company. As a top Denver digital marketing agency since 1994, we help businesses across the country identify and effectively bring their unique story to life throughout all communications and experiences, allowing them to grow and scale faster, smarter, and easier. Our streamlined, data-driven solutions have helped thousands of clients gain a competitive edge in their industry, enabling them and their teams to thrive.

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