Mike Hanbery April 1, 2020

Measure Your Digital Marketing Effectiveness with Webolutions’ Exclusive True Attribution™

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Proven Measurement System
for Keap / Infusionsoft

Problem

Someone clicks on your pay-per-click ad and goes to your website. They leave without completing the form or calling you. But they continue researching, and you keep coming up. Eventually visitors will quietly read your blog articles, like your Facebook posts, read your reviews and subscribe to your e-newsletter. And when time is right for them, they Google your business name, arrive on your website, contact you and get entered into your Keap / Infusionsoft system.

How do you attribute the lead?

The ad generated the initial awareness and engagement. Your analytics present that interaction as another anonymous click and a non-conversion. Same for when the first click comes through social media, affiliate links, links in marketing emails, your Google My Business listing, etc…

You are frustrated because you need to be able to measure how each marketing channel affects your bottom line. You need to understand how each channel to which you commit money and time reinforces the others. Where in the buyer’s journey are your highest impact opportunities to improve results? You have all this information and none of it is reliably actionable.

Action

Get the answers you need with Webolutions exclusive True Attribution Measurement System – from first click all the way into your Keap / Infusionsoft system. Your window into the buyer’s journey will be illuminated for anyone entering your pipeline. You will know, for any individual opportunity and in the aggregate:

  • Which channels effectively drive initial engagement.
  • What specific link — advertisement, social media post, email — generates quality clicks.
  • What subsequent visits visitors make it to your website.
  • How visitors consume your information.
  • What parts of your conversion funnel require the most immediate attention to improve your marketing effectiveness.

Our system uses proven, industry-standard tracking code and web software. It is available to all enrolled in our Keap / Infusionsoft Implementation and Enhancement Program. It provides line-item ROI accountability for:

  • Pay-per-click advertising, e.g. Google Ads, Bing Ads
  • Social media advertising, including Facebook, Instagram, and LinkedIn
  • Social media posts
  • Affiliate marketing
  • Business and industry directories, e.g. your local Chamber of Commerce, BBB
  • Local online directories, e.g. Google My Business, Yelp
  • Text marketing
  • Email marketing
  • Any channel in which you have control over setting the links.

Webolutions is a Google Partner. Our Denver-based digital marketing experts manage millions of dollars in annual advertising spend. Your experience in creating and launching this system will include working with Webolutions’ in-house team of digital advertising experts and Keap / Infusionsoft Certified Professionals.

We will work with you to:

  • Create your custom strategy, including a collaborative inventory and documentation of your current programs and opportunities.
  • Audit and potentially augment your website and related systems to ensure the program will work for you.
  • Configure, install and test the system end-to-end.
  • Ensure your lead activity is automatically attributed and tracked all the way into your Keap / Infusionsoft sales pipeline.
  • Instruct and train your team on how to interpret and use the information the system provides.
  • Review the system regularly (usually quarterly) to ensure integrity and accuracy.

Result

Infusionsoft_by_Keap_Certified_Partner

Using this system and partnering with Webolutions for your Keap / Infusionsoft, digital marketing and website gives you:

  • Improved ROI
    • From all digital marketing channels.
    • From your Keap / Infusionsoft system.
  • Greater visibility
    • To your marketing channel effectiveness.
    • To how and where they can and should improve.
  • Professionals who know you and care about your success.
    • All Webolutions in-house experts have 10+ years’ experience in their fields.
    • Your program includes dedicated time with specific individuals who know your name and work directly with you on an ongoing basis to achieve your goals.
  • Complete control and program flexibility.
    • All Webolutions programs are month to month.
    • All programs include monthly calls to review performance and augment strategy to improve your ROI.
    • We make data-driven recommendations; you make decisions. You remain 100% in control of your budget.

Are you ready to:

  • Get a clear understanding of your digital marketing performance?
  • Get more ROI from your Keap / Infusionsoft system?
  • Confidently make actionable decisions to improve your results and achieve your goals?

Let’s talk. Call us today at 303-300-2640 or schedule an appointment.

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