Denver Social Media: 10 Tips for Creating a Successful Content Generation Plan

On Friday, February 18th, Denver’s premier social media for business Meetup group confronted strategic content generation. Here is a summary recap:

Overview

What is “successful content”?  This is content that achieves your goal of engaging your target audience(s) and succeeding in achieving your social media marketing goals as well as provide fresh content for SEO marketing.

Creating a Successful Content Marketing Plan

1, Clearly define the results you expect to achieve through your social media marketing activities

• Contacts
• Awareness
• Sales
• Brand Engagement
• Referrals
• Etc.

2. Clearly define the key personas you wish to influence

• Who are they?
• Why would they care about what you have to say?
• What can add to their lives?
• How can you stand out?

3. Clearly define your brand experience

• What do you want to convey?
• What experience do you want people to have with you?

4. Clearly define the keywords to include in your ongoing program for SEO purposes

5. Clearly define what “on brand” content you will produce (Your Resources?) AND / OR Clearly define exactly how you are going to participate with other’s content.

• How are you going to add value into people lives in a way that achieves your goals?

6. Clearly determine how often and through what mediums you will participate (Your Resources?)

7. Establish Publishing and Listening Tools

• Google Alerts
  
• HootSuite
  
• Etc…

8. Establish measurement tracking which allows you to see and measure progress

• Can be as easy as an Excel file with goals and recorded results

9. Schedule your social media marketing time and activities like any other task

10. Measure results and make plan adjustments

Next Session

The topic for our Meetup on March 18th, 2011, is Social Media’s Role in your Search Engine Placement. Reserve your spot today for free breakfast, great networking and structured knowledge exchange. We hope to see you!

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Mike Hanbery

Director of Marketing and Business Development at Webolutions Digital Marketing Agency

Mike is adept at helping people understand complex marketing concepts and right-sizing custom solutions to help Webolutions clients achieve their goals. Mike leads adult graduate courses in branding, holds an Executive MBA, and is Certified in social media marketing, inbound marketing and local search marketing. Mike joined Webolutions in 2010 and led the digital marketing team for 5 years before assuming his current role in Business Development.

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