I have spent more than 25 years helping people understand and use data in ways that create real, measurable impact. What began as a curiosity for how things work online grew into a career built on uncovering insights others often overlook and solving problems through clarity, structure, and smart experimentation. Alongside my wife, Alicia, we built a multi-million-dollar eCommerce company that attracted nearly half a million visitors per month—an experience that shapes my hands-on, entrepreneurial approach to digital strategy. He is a self-taught SEO expert, an early adopter of AI-driven optimization, and someone who believes great work comes from staying curious and committed. He holds an MBA from St. Mary’s College and a BS in finance and logistics from Syracuse University.

