Business intelligence (BI) is the collection, integration, analysis, and presentation of business data to help organizations understand performance and make better decisions. BI systems turn data from operational systems, marketing platforms, finance, sales, customer systems, and other sources into usable information.
BI commonly includes data pipelines, warehouses or other data stores, models, dashboards, reports, visualization, analysis, and governance. It can answer questions such as which products or markets are growing, where profitability is changing, which customers are at risk, or how marketing and sales performance compare with goals.
The value of BI is not the dashboard itself. Its purpose is to create a trusted, accessible view of the business that supports faster and better decisions.
Effective BI depends on data quality, clear definitions, governance, and alignment between metrics and business objectives.
