What is Broken Link Building?

Broken link building is a link-earning tactic that identifies links on other websites pointing to pages that no longer exist, then offers a relevant working resource as a potential replacement. It can help publishers repair a poor user experience while creating an opportunity for the replacement resource to earn a backlink.

The process typically involves finding relevant broken external links, understanding what the missing resource originally provided, identifying or creating a genuinely useful substitute, and contacting the website owner with the correction.

Success depends on relevance and usefulness. Simply finding a broken link does not make an unrelated page an appropriate replacement, and mass automated outreach often produces poor results.

Broken link building is one of many possible approaches within a link-building strategy. See what link building is and what a backlink is for the underlying SEO concepts.

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Webolutions Digital Marketing Agency

Webolutions Digital Marketing, Branding & Web Design Company.We are a full-spectrum business consulting and strategic growth implementation company. As a top Denver digital marketing agency since 1994, we help businesses across the country identify and effectively bring their unique story to life throughout all communications and experiences, allowing them to grow and scale faster, smarter, and easier. Our streamlined, data-driven solutions have helped thousands of clients gain a competitive edge in their industry, enabling them and their teams to thrive.

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