The April, 2014, segment of Denver’s premier social media for business Meetup focused on Increasing Customer Loyalty and Referrals.
Mike Hanbery led the discussion this past month, starting the morning off by asking, “Where does brand loyalty come from and what generates it?” The answer, “Familiarity and trust.” Something you may want to ask yourself to achieve this are, am I talking with people, adding value, and sharing information which would create a relationship, or am I just pushing my stuff?
Loyalty is defined as a commitment to re-buy or re-patronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior. A few things to keep in mind when aiming to achieving customer loyalty are outlined below:
- The key to delivering high customer loyalty is to deliver high customer value.
- A company must design a competitively superior value proposition aimed at a specific market segment, backed by a superior value-delivery system.
- The value proposition consists of the whole cluster of benefits the company promises to deliver. The brand must represent a promise about the total experience customers can expect. Whether the promise is kept depends on the company’s ability to manage its value-delivery system.
- The value-delivery system includes all the experiences the customer will have on the way to obtaining and using the offering.
This is just one strategy that was discussed at our monthly Meetup. Many other strategies were discussed on ways to capture customer feedback, learn product and service development opportunities, gain referrals, and much more. Please join us next month for our next Meetup to discuss Your Company as a Thought Leader.
In addition to breakfast treats from My Favorite Muffin and Peet’s Coffee SouthGlenn, we also had the inviting warmth of the South Metro Denver Chamber, which is standard fare at Social Marketing for Business – Join the Conversation! Also, included are Tips Groups, in which members separate into smaller groups focused on individual Internet social networks Facebook, LinkedIn, Twitter, Google+ and YouTube. These tips are shared with the group and going forward, will be included in an online database of social media marketing tips.
How to use this Information
Remember while developing your social media marketing strategy, to keep up on new marketing trends, development and launches within the field. Knowing what to plan and prepare for will greatly help you stay ahead of the curve in social media. Here at Webolutions, we take this into consideration with every client and develop a unique content marketing strategy that is custom tailored to each client’s needs. To learn more about content marketing and how it can work with your internal marketing plan, call Webolutions at 303-300-2640.
