Webolutions Digital Marketing Agency July 9, 2013

Denver Marketing Company Launches New Vision Care Specialists Website

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Client Name: Vision Care Specialists

Client Website URL: www.VisionCareSpecialists.com

Project Type: New Website Creation

Client Background:
Vision Care Specialists is an employee-owned Denver eye care practice committed to helping all their patients live “Life in High Def.” Since 1974, they have been providing excellent service to their patients by continually pursuing the latest in eye care science and technology. They are able to do this because they have the stability and traditions of a decades-old practice, coupled with the enthusiasm of a modern, progressive company.

Their exclusive LifeFit™ Approach ensures that your vision solution is 100% customized to your unique vision and lifestyle needs, while also matching your personal style.

Specific Project Goals & Challenges

  • Create an effective overall brand strategy for Vision Care Specialists
  • Create related core messaging and vocabulary to represent the brand
  • Conduct rollout meetings to help incorporate the brand into the company culture, processes and procedures
  • Create effective imagery and graphic assets for all communications
  • Create an overall look and feel of the site that accurately reflects the Vision Care Specialists brand
  • Create quick and easy access to support tools and helpful guides
  • Create an effective content marketing strategy
  • Conceptualize and develop, on-brand, regular blog content
  • Develop well-received, consistent burst email communications
  • Manage social media marketing activities
  • Create a consistent annual marketing calendar to maximize the results for all the brands

Solutions Provided by Webolutions

This website design and development project has the following Features and Functions:

  • A responsive site design which provides a resolution-specific viewing and functionality experience on tablets and mobile phones
  • Social media integration into Website; Facebook, Twitter, LinkedIn, Pinterest
  • Social Media Management
  • Blog that is updated regularly with useful content
  • eNewsletter sign up for better communication with current customer base
  • Share Your Feedback form makes it easy for site visitors to keep in touch and let Vision Care Specialists know how they are doing
  • RSS feed to share content via social media channels
  • Simple and clean Website design
  • Widgets that control several aspects of the site, makes customization of portal areas very simple
  • Navigation which has been optimized to increase overall site conversions
  • Mega menu to display the variety of Vision Solutions offered
  • All four Denver Metro Area locations are highlighted in the footer and main navigation of the website for easy access
  • An easy to use client-side content management system (CMS) which allows them the ability to easily add new site pages, edit content, edit text, edit images & videos, edit forms and control all aspects of their site.
  • An image / video rotation area on the homepage which provides the client with the ability to graphically show key elements of their overall offering experience to site visitors

In addition to their website launch, Webolutions is supporting Vision Care Specialists in adapting their internal company culture and patient experience to reflect their overall brand so that every interaction with the company reinforces the key brand theme of excellence in vision solutions that enhance individual lifestyles and make things more exciting.

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