Mobile optimization can affect SEO because Google predominantly uses the mobile version of website content for indexing and ranking, and mobile usability strongly influences the experience of search visitors. A site that is difficult to use, slow, incomplete, or functionally broken on mobile can undermine both search performance and conversions.
Mobile optimization includes responsive layouts, readable text, usable navigation and controls, properly sized images, fast loading, stable page layouts, and ensuring important content and structured data are available on mobile as well as desktop.
Mobile performance should be evaluated on real devices and across different connection speeds, not only on a desktop browser resized to a narrow window.
Mobile-first website design overlaps with website speed, user experience, and technical SEO. It is one part of creating a website that serves both search engines and users effectively.
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