Lane Smith

Senior Digital Marketing Strategist

A small-town Wyoming kid who wound up with a passion for building strong digital marketing campaigns and implementing systems that help get the job done.

Background

With 4+ years of experience spanning both in-house and agency environments, I specialize in building integrated marketing campaigns that drive measurable ROI. Whether it’s scaling Google Ads conversions by 120% in 90 days, cutting cost per conversion by 60%, or boosting organic search visibility by 900%, I focus on results that matter to the bottom line.

My toolkit spans SEO, PPC (Google, Meta, Reddit), HubSpot CRM, marketing automation, and Python-based data analysis, giving me the ability to both craft strategy and execute at a technical level that most marketers can’t.

Role

  • Develop and execute data-driven digital marketing strategies aligned with client goals
  • Analyze campaign performance and deliver clear, actionable reporting insights
  • Optimize the user journey to increase conversions and generate qualified leads
  • Continuously refine campaigns and integrate reporting tools for accurate performance tracking

Strengths

Learner

People talented in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.

Futuristic

People talented in the Futuristic theme are inspired by the future and what could be. They inspire others with their visions of the future.

Strategic

People talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.

Community Involvement

I like to give back to my hometown and alma mater (Go Pokes!) as well as connect with the Front Range in the great outdoors!

Lane Smith's Other Passions

A healthy balance of being active through the gym, sports, and the outdoors! I also watch a TON of sports in my free time. 

Fun Facts about Lane Smith

I am often mistaken for Seahawks QB Sam Darnold, I own over 70 pairs of sneakers, I love Seattle sports, and my hometown has only 6,000 people in it!

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