A title tag is an HTML element that identifies the title of a webpage. Search engines commonly use it as the prominent clickable headline in search results, and browsers may display it in tabs. It is one of the clearest signals describing a page’s primary topic.
An effective title tag should accurately represent the page, align with search intent, incorporate the primary topic naturally, and distinguish the page from other results. It should be written for people rather than assembled as a string of repeated keywords.
Search engines can rewrite displayed titles when they believe another version better represents the page or query, so the visible search result is not guaranteed to match the HTML title exactly.
Title tags are an important component of on-page SEO and should work together with the page’s header tags, content, internal links, and meta description.
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