A 301 redirect is an HTTP status code indicating that a URL has permanently moved to another location. When implemented correctly, visitors and search engines requesting the old URL are automatically sent to the new one.
301 redirects are commonly used when pages are permanently renamed, URLs change during a website redesign, duplicate pages are consolidated, domains migrate, or outdated content is replaced by a more appropriate page. They help preserve user access and transfer search signals from the old URL to the new destination.
Redirects should point to the most relevant replacement page rather than automatically sending every removed URL to the homepage. Websites should also update internal links to point directly to the final destination instead of relying indefinitely on redirects or redirect chains.
301 redirects are a core technical SEO tool and are often used when resolving 404 errors, duplicate content, or website migrations.
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