Choose a web design company based on its ability to understand your business and create a website that supports measurable goals—not simply on the appearance of its portfolio. The right partner should demonstrate strength in strategy, UX, content, design, development, SEO, analytics, and ongoing optimization.
Ask how the company researches audiences and competitors, develops information architecture, plans content, handles mobile and accessibility requirements, protects existing SEO equity, measures conversions, tests the site, and supports it after launch. Review relevant work and case studies, but also examine the thinking behind those projects.
Clarify who will perform the work, what is included in the scope, how changes are managed, who owns the website and its assets, and how success will be measured. You can also review questions to ask a web developer and how to evaluate a web designer.
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