When building a new website, one of the most important decisions to make involves which platform to use. There are more website builder options than ever before, and this decision can be overwhelming. However, it’s important to understand that there’s a great deal of variability in the functionality of these platforms, and there is a clear industry leader – WordPress.
While it initially started out as a blogging platform in 2003, WordPress has evolved to become one of the most robust content management systems (CMS) in the industry. With the WordPress CMS, you have the ability to build and maintain a website without any advanced coding knowledge. In addition, the software provides the ability to customize your new website to meet the unique needs of your business.
These capabilities have made WordPress the most widely used CMS in the world. Approximately 32% of all websites are built using WordPress. In comparison, the next most popular platform, Joomla, is only used with approximately 3% of all websites.
At Webolutions, we use WordPress to build all of our websites. After carefully vetting all of the leading CMS solutions in the industry, we’ve determined that WordPress provides far superior functionality that enables us to deliver the exceptional results our clients deserve and expect. You’ll experience many benefits when you build your website using WordPress. Below are some of the most important reasons why we believe you should choose this CMS.
Versatile Platform that Accommodates a Wide Range of Businesses
No matter what type of business you run, WordPress will meet your needs. This CMS platform has the ability to accommodate just about any type of website application, regardless of how simple or complex it may be. You can use WordPress for:
- Managing your blog
- Personal websites
- Business websites
- eCommerce sites
- Job boards
- Business directories
- Nonprofit websites
- Portfolio websites
- Forums and other online communities
- Multilingual websites
- Knowledgebase/Wiki websites
- School or college websites
- Ratings websites
- Membership websites
- eLearning modules
- Auction and coupon websites
Themes and Plugins Make WordPress Highly Customizable
While working with an experienced digital marketing agency or custom website development professional will help you leverage the customizable features of WordPress to their maximum potential, you don’t need to be an experienced web designer to achieve a beautiful custom website with this CMS platform. Many people who build websites on WordPress have very basic web design skills.
WordPress is an ideal solution for individuals who lack experience building websites because it offers thousands of free website templates to choose from. This wide variety of themes makes it easy to find an option that meets the needs of your business. In addition, you have the ability to customize these themes by changing colors and backgrounds, uploading logos, and adding many other features without writing any code. You can also add plugins to help you leverage the benefits of analytics data, contact forms, on-page SEO, and more.
While these options are easy to use for novice web designers, they become extremely powerful tools when your website is being built by an experienced web design team. You can work with a digital marketing agency to build your WordPress website, and then you can easily manage it by updating content and images once the website goes live. This will allow you to optimize the functionality and design that is possible with custom website development while still maintaining control of what gets added to your website over time.
SEO-Friendly Website Will Rank Well on Search Engines
A beautiful website won’t deliver much value if no one can find it. That’s where SEO comes in. WordPress uses some of the highest quality code, ensuring it runs smoothly. Google recognizes this functionality and often rewards it in their search rankings.
WordPress also makes it easy to use items such as H1, H2 and H3 tags, and it’s easy to add alt text to images. These tactics can be highly effective at improving SEO results. In addition, you have the ability to install a variety of high-quality SEO plugins which will allow you to easily manage on-page SEO. Some of the top SEO plugin options include:
- Yoast SEO
- SEO Ultimate
- Platinum SEO Pack
Website Security Is Prioritized
Hackers are more sophisticated than ever, and website security is an important consideration when building a new website. The WordPress platform was built with security in mind, and it is one of the most secure platforms available. It offers advanced security features such as password protection for folder contents, and it’s very easy to enable an SSL certificate for your website.
To make sure you consistently remain protected from malware and other malicious attacks, it’s crucial that you install all WordPress updates as they get released.
Websites Are Built with Mobile Users in Mind
Mobile devices are rapidly becoming the primary way users browse the Internet, making it crucial that your website deliver an excellent mobile experience. WordPress offers a wide range of responsive design options, ensuring that your website will look good on any device being used to view it.
Supports a Wide Range of Media Types
Text content is only one way to convey your message to your audience. To have a truly effective website, it’s important to use a variety of media types. WordPress has the ability to handle images, audio files, video files, documents, and many other media types. You can upload just about any common file type onto a WordPress website, including:
Websites Are Easily Scalable as Your Business Grows
Your business will grow and evolve over time, and its important to have a flexible website that can evolve with your needs. WordPress provides the scalability necessary to ensure your website continues to meet the changing needs of your business.
You have the ability to change the design elements on your WordPress theme to address updates to your logo, color scheme, and overall brand messaging. It’s also extremely easy to add pages and blog posts that provide additional value to your audience.
With thousands of plugins, you also have the ability to add new functionality to your website as needed. Are you looking to create a more robust online community? You can easily add a membership section to your website. Looking to provide more interactive features such as monthly quizzes? There are plugins to support this as well. Have you recently started selling your products online? You can easily add ecommerce functionality so that your customers can order directly from your website.
It’s also easy to change the navigation structure of your website. If you start offering a new product or service, you can adjust your navigation to support the changes to the services you provide. No matter how your needs evolve, WordPress is set up to grow with your business.
Software is Free and Open Source
WordPress uses open source software. This means the source code is built by a collection of contributors, and anyone can modify or enhance the software as a need arises. As a result, the WordPress platform is constantly being improved by some of the finest developers around the world. This open source model also facilitates the creation of new, attractive themes and a wide range of plugins that address new functionality needs that arise over time. This contributes to the increased levels of customization you experience with WordPress websites.
In addition, WordPress software can be downloaded and used for free. Keep in mind that while the software is free, you’ll still have to pay for website hosting. Depending on your needs, hosting can range in price from a few dollars a month to several hundred dollars a month.
Robust Community Support Is Always Available
Because WordPress software is open source and has been adopted by so many people around the world, there is a robust community of experts who engage in outreach to other WordPress users. You can find a wealth of tutorials, guides, forums and other online resources that can help you leverage this CMS to its fullest potential. There are also many WordPress camps around the world which offer you an opportunity to further grow your skills.
In addition to the robust support provided by the community at large, you will benefit from comprehensive support provided directly by the WordPress team. Paid WordPress plans include access to 24-hour-a-day live chat support, Monday through Friday. If you have a business or ecommerce plan, this live chat support can be accessed on weekends as well.
There is no shortage of support available to help you navigate the WordPress CMS, making it extremely easy to access the information you need, when you need it.
Webolutions Can Help You Get the Most Out of Your WordPress Website
If you’re looking to build a WordPress website that is highly customized to meet the unique needs of your business and effectively convey your brand messaging, Webolutions can help. As Denver’s leading digital marketing agency since 1994, we provide robust custom website development services to help your business thrive.
Our exclusive Intrinsic Multiplier Approach™ methodology ensures your website is built properly from the ground up to maximize results and transform your ability to tell your story to your audience. This process fully integrates your website with every aspect of your digital marketing program, including your:
- Online user experience (UX)
- Brand messaging
- Content marketing strategy
- SEO strategy
- Social media engagement strategy
In addition, you’ll experience a wide range of benefits from our Performance by Design™ methodology, including:
- Streamlined, easy to follow navigation structure
- Superior SEO results
- Elevated levels of visitor engagement
- The latest and most advanced website functionality
- Improved lead generation
Contact us today to schedule a free consultation. We provide digital marketing services nationwide from our offices in the Denver, Colorado area.