You know you need a new website and you know you want it to be beautiful. That’s a given. But, there are many other elements your website design should include, in addition to being beautiful, that are often undervalued or forgotten. We’ve broken them out.
Great User Experience
Usability has always been extremely important when it comes to the success of your new website. Websites that are user friendly are going to attract more visitors and will increase conversions. If your website visitors can’t quickly and easily figure out how to navigate your site, you will lose them, and lose them quickly. Keep it simple and intuitive.
Easy to Use Back End
A website that is easy to edit is an absolute must. You need to be able to make edit and add new pages and posts in a snap and don’t want to have to wait on a web company to make these changes for you. Your website should make your job easier. Webolutions builds our new websites with content blocks that are extremely user friendly so you can make each page in your website unique and can edit them in a flash.
Fast Load Time
Your site speed at which your website loads has a strong impact on users. If your site takes too long to load, users will quickly leave your site and head to another site that loads more quickly. People are busy and don’t want to wait a few extra seconds while your website fully loads. It’s annoying and frustrating. Two seconds is the threshold for ecommerce website acceptability. Google aims for under half a second. Consumers expect a webpage to load in two seconds or less. If you want to check your website load time, you can use this tool.
Your Website Must Have Great Content
Great website content is extremely important. Websites that provide users with useful information in a variety of formats including video will have greater success than those that do not. Give your users what they want, well written, useful, interesting content. The more content you create on a regular basis the more likely users will come back to your site time and time again. And the more likely they are to share your website with their friends and colleagues.
You should always protect your website with HTTPS, even if it does not handle sensitive information. It provides extra protection from tampering intruders which will ultimately protect you and your website users. Plus, Google prefers it and gives websites that have HTTPS a small boost in rankings.
All of these factors are crucial when designing a new website. Always keep your user in mind. When planning and implementing your website design and development, put your website user glasses on and make all of your important decisions from their point of view.
SEO Friendly Website Design
You could have the best website in the world, but if there’s no traffic, it wouldn’t matter. SEO (search engine optimization) enhances your site to ensure you have the best chances to rank for important keywords organically on search engines like Google and Bing. Good SEO should be built into your new website from the very beginning. The fore-thought and planning will be well worth it when you get a steady stream of “free” traffic from the search engines.
Need help building a new website? Give us a call at 303-300-2640 or contact us here.