Fossil Trace Golf Club

Winner of the 2020 Communicator Award - Visual Appeal Category

Fossil Trace WordPress Website Design Project by Webolutions Digital Marketing Agency - 1
Fossil Trace WordPress Website Design Project by Webolutions Digital Marketing Agency - 2
Fossil Trace WordPress Website Design Project by Webolutions Digital Marketing Agency - 3
Fossil Trace WordPress Website Design Project by Webolutions Digital Marketing Agency

Project Overview

Fossil Trace is so much more than just a bunch of greens with a pretty view of the Rockies in the background. Telling that story required a deep understanding of the centuries-long history of the course and a profound appreciation for what it offers the golfers of today

View the Website

Project Key Services / Elements

The Building Blocks of Success
Website Design
Website Development
Website UX / UI

Achieving Success: Goals, Strategy, and Results

Charting our Course, Executing with Precision, and Celebrating Achievements

Goals

Fossil Trace and Webolutions have been working together for years, so when the time came to give their world-class course a new-and-improved online presence, there was no question as to who they’d trust with the process. The goals for the new site were simple: drive interest in the course, answer commonly asked questions efficiently, and create a more interactive experience for prospective visitors.  

Strategy

It was important to play up two aspects of this course: it’s notoriety, and it’s storied history. Fossil Trace is so much more than just a bunch of greens with a pretty view of the Rockies in the background. Telling that story required a deep understanding of the centuries-long history of the course and a profound appreciation for what it offers the golfers of today. Furthermore, usability needed to improve dramatically. We utilized a comprehensive information architecture to help create a more easily and intuitively navigable website while ensuring that the experience on each page was enticing, exciting, and true to the course.  

Results

The feature-rich site we created – from the tiptoeing dinosaur footprints on the home page that harken to the course’s namesake feature to the interactive course description feature with in-depth information for each of the course’s holes – created a unique branded experience. Pairing the user experience-focused design with the tremendous photography and videography of the course itself resulted in a truly immersive and showstopping experience. Any visitor who lands on Fossil Trace’s new homepage is immediately greeted with stunning drone footage and all the essential information they need to book a tee time or learn more about the course and the club.  

  • Beautiful Course Tour
  • Course Holes Organized by Par
  • Streamlined Menu
  • Persistent Footer Highlighting Most Important Actions
  • Stunning photography and video

Keep your company ahead of the competition with valuable industry insights

Sign up for our Accelerated Business Growth Insider newsletter and stay in the know.
Sign Up

Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely

Get Your Free Proposal

Fill out the information below and speak to a Webolutions expert.
×
Call me now

Have an expert call me within the next five minutes.

"*" indicates required fields

Hidden
×
Request a Proposal Online

Provide your project information and we’ll take it from there.

Name(Required)
Please provide some information on your project so we can put together your proposal.
Hidden