People don’t buy what you sell, they buy who you are. In this age of commoditization, the answer is not to have the longest list of features and benefits because brand loyalty isn’t what it used to be. The way consumers and businesses make purchase decisions has shifted enormously in the last ten years:
Market Positioning Action Plan
Successful Market Positioning - Exclusively from Webolutions
Why Your Company Needs a Market Positioning Action Plan™
Web Research
74% of consumers do web research prior to entering a retail location
Sales Connection
65% of the B2B decision is made before talking to your company’s sales rep
Online Reviews
90% of consumers place more faith in online reviews than in company information
What do you need to make your company's message stand out?
Webolutions has developed our Market Positioning Action Plan™ process to help companies define and communicate who they are so that you can rise above the purely rational but highly ineffective feature/benefit wars and instead appeal to customers on a more instinctive and emotional level. Key components of our process include:
- Identification of your short and longer term business goals
- Detailing your current market positioning and customer experience
- Key persona identification and profile creation
- Online competitive messaging research
- Extensive keyword research
- Comprehensive brand strategy defining your offering, your culture, and your experience
- Marketing plan recommendations
Our process challenges companies to look in the mirror and ask what makes us truly unique?
Another question you may ask is "Are we delivering the type of experience that people will want to talk about?" It’s not always easy, but what you get in the end is a complete road map for how to differentiate your business. Does your business need an extra boost to stand out from the pack?
Webolutions is a full-spectrum marketing agency, management consulting and strategic growth implementation company. We help businesses across the country identify and effectively bring their unique stories to life, empowering them to scale faster, smarter and easier. We are experts in market positioning, and since 1994 we have helped hundreds of customers nationwide to build their brand strategy, wholly create their brand development, and manage their marketing as well as their overall brand. How can we help you with your market positioning?
Get Your Market Positioning Action Plan
At Webolutions, we blend insightful market analysis with innovative strategies to carve out a distinct and compelling space for your business. Our team specializes in identifying unique market opportunities, tailoring your positioning strategy to resonate with your target audience, and delivering measurable results. From pinpointing your competitive advantage to aligning with consumer needs, we bring a proven track record of guiding businesses towards strategic market dominance. Choose Webolutions as your trusted partner, and let’s strategically position your brand for unparalleled success in the competitive marketplace.
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