Webolutions Digital Marketing Agency

Our Culture Drives Our Hiring Practices

In order to ensure every team member is a good fit for our culture and will live these ideals every day, we prioritize cultural fit in our hiring practices. Simply possessing the skills, knowledge and experience to do the job well isn’t enough to ensure success. While these elements are important, we also believe that in order for a new Webolutions team member to truly thrive here, they must align with our culture.

Our values-based hiring process places a great deal of emphasis on cultural fit. We devote extensive portions of each interview to discussing our values with each candidate to better understand how well they will align with our culture. By emphasizing this throughout every stage of the interview process, it signals to the candidate that our culture is very important to us, and it gives us multiple opportunities to determine whether these values are authentic to them.

Once a candidate is hired, these values are reinforced throughout our onboarding process in a variety of ways. This helps send the message to new team members that we don’t just pay lip service to our culture; it’s something we are invested in living each and every day.

Our Culture Shapes Our Company Vision

At Webolutions Digital Marketing Agency in Denver, Colorado, our culture is driven by a leadership team that is truly aligned with our beliefs in every way. As a result, our culture plays a major role in shaping our company vision. Our leadership team provides complete transparency with every aspect of our business to ensure all team members understand the goals we’re trying to achieve, how well we’re achieving them, and what needs to be done to get to our goals.

This transparency manifests in a variety of ways:

• We’ve created a ten-year company vision document that clearly details our long-term growth goals and everything involved in making those goals a reality.
• All team members are involved in annual planning. Each quarter, we have an all-company meeting where we discuss our short- and long-term goals, and the steps we’re taking to achieve them.
• Each month, all financials are reviewed with the entire team. This provides complete transparency regarding how well we’re hitting our revenue goals and our profit margin goals. This ensures everyone understands where we’re at and how far we need to go to achieve these monthly and yearly goals.
• We create a series of strategic initiatives that each team member contributes to. These are broken down into two components: Big 3s and SMARTs.
  • Each team member has a Big 3, which refers to the three primary areas of their job that are critical to the overall success of the company.
  • We also each have a series of SMART goals which are more specific initiatives necessary for us to help the company achieve our overall goals.
  • These Big 3s and SMARTs are regularly reviewed with each team member to ensure they remain aligned on how their individual actions are contributing to the overall success of the company.

Our Culture Elevates the Experiences of Our Clients

Our team members aren’t the only people who benefit from our culture. It also elevates the experience of our clients in many ways. We go out of our way every day to provide the exceptional service our clients deserve. This is experienced in every interaction we have with them, including:

• Having an extremely positive and professional attitude in all meetings and communications
• Going the extra mile to accommodate client requests and needs
• Listening to our clients to better understand their needs and goals
• Providing transparent communications at all times to ensure we remain aligned with our clients every step of the way
• Our relentless commitment to delivering the results our clients need to grow and thrive

Our culture also influences our approach to marketing our clients’ businesses. Brand strategy is a core component of our marketing approach. We believe that in order to effectively convey a business’ story, we must first work with them to crystallize a clearly defined culture that drives their actions.

When we first start working with a new client, we collaborate with them to create a Brand Platform™ that will drive all of their marketing efforts. As part of this process, we help them implement cultural branding:

• We work with them to define their purpose and core values
• We preach the importance of living their purpose and core values every day
• We show them how we live this in our own company to model how this process works

During this process, many of our clients develop an "a ha moment" where they’re able to refine their purpose and company vision. We’re able to help them implement a values-driven business model that elevates their culture, drives their decision making and aligns their marketing efforts behind a cohesive story that resonates with their audience more effectively.

An Insider’s Take on the Webolutions Culture

See what some of our team members have to say about the way our culture shapes their experience.

"It’s easy for a company to talk about purpose and values. Webolutions genuinely uses our well-defined purpose and values as a benchmark for employee standards and as a criterion in almost all decision-making." ~John Tarr, Digital Marketing Manager

"Shortly after starting at Webolutions, I suffered a concussion and wasn’t able to work for several weeks. I’ve never felt so much support from coworkers before. Everyone rallied to help me address my clients’ needs, and the leadership team worked with me to develop a plan that would allow me to take the time necessary to deal with my injury. ‘We Care About People’ is something we truly live by." ~ Andrew Martin, Content Strategist

"In our company, the spirit of ‘We Win Together’ is ingrained in our daily activities. This is one of our values that we’ve seen come to life through countless instances of collaboration and support of one another. I can’t think of a single individual that wouldn’t be delighted to assist a teammate in need. We are a small team which is an asset as we don’t compete against one another; we celebrate both individual and team successes together." ~ Kristin Dye, Financial Manager

"Our Purpose statement guides me, in my "sales" role, to earnestly seek a way to help people.

I find people to be consistently surprised at the questions we ask and the approach we take, and the thoughts and possibilities such dialogue generates. Remarks frequently include how "different" our conversations are from firms who simply give a price or a predetermined "package" solution for a website or SEO or digital advertising, etc. Well, they’re different because if you’re in sales for a "web design" company, you need to see how big a check you can get written for a website. If you are an "advertising agency," your goal has to be to get your client to buy more advertising. Webolutions gives me a "North Star" that guides me to view our relationship differently.

My job is To Empower Passionate People to Thrive. I must seek to understand your situation, your vision, and the specific goals you must achieve. All the things we do are available means to help you achieve those goals faster, smarter, and easier. Because you, your situation, and your vision are unique, the conversations I have with you, and any resulting recommended solution set, may well be different than conversations I’ve had and recommendations I’ve made anyone else. Visionary leaders don’t fit into boxes. So, the conversation you have with me is different – and that, by design, by Purpose – goes both ways.

This probably requires harder work for me and our team here at Webolutions than our counterparts at other agencies. It is much more intellectually gratifying, and it’s the only way I am interested in doing it." ~ Mike Hanbery, Director, Business Development